Google Virtual Pub and you'll see what I mean ~ over 5 million choices listed and we are not on the first page
YET! 
Bit of a waste of time googling for here or me for instance then really, cus statistics prove that the vast majority of googlers only read the first page of results...apparently.
I've found a thing in my web management contents list for doing this, so I'll give it a try.
2,190,000 listed when i typed in the words I would use if looking for what I'm offering. 
Which is why I suggested, in another post, that you contact the tourist boards and all councils in your area ..... Their sites get millions of hits and you can piggy back on these with a link to your site under "Local Entertainment" "Things to do" "Adventure" etc. Don't be shy in asking and get those bloody paper leaflets out to all hotels, pubs, B&Bs etc like I said ~ don't forget the other "attractions in your area ..... last time I was in Brimstage Hall you couldn't move for other peoples leaflets. Cheapest advertising is word of mouth, second cheapest is leaflets in all the right places. AND remember to go round each place you put leaflets at least once a fortnight and make sure they still have some (Make a list in a notebook, Name, address and dates you called) The more they see of your ugly mug the more likely they are to push your leaflet to the front.
Write a short article about your business venture (better yet get Nick to write it ~ he is a professional and I am not being rude about your abilities when I say that) Make it one page of A4, double spaced, in Ariel 14. Head it PRESS RELEASE in
BIG BOLD LETTERS and fax it to all the local papers. Free sheets and those that people pay for. All editors are desperate for stuff to fill their pages week after week (I know ~ that's what else I do). A ready made story (with one action picture,
not prices and most importantly good details of what they can expect. Don't bother with other crap. Action, Telephone number/contact details/ web address) in the form of a press release and I'll guarantee you will get a free article in every local rag you send it to.
Come on ~ this is what I do. I sell! Been doing it most of my life, trust me.
In four weeks time some three to four million kids are going to start their six weeks summer holidays and by day two most will be saying "I'm bored ~ what can I do today?"