We've rebranded

[Nick]

I do a lot of work with various gubbernment agencies and the amount of stupid "rebranding" they engage in is stoopid.

The latest is one called a LEP in London.

London LEP was fine and easy to find online. December 2016 they "rebranded":

London is open for business after the capital’s Local Enterprise Partnership changed its name and has rebranded to the London Economic Action Partnership (LEAP), with a newly appointed board of members to be chaired by the Mayor of London.

LEAP (formerly known as the London Enterprise Panel) will work with a new board of 16 members to continue the work of boosting jobs and supporting economic growth.

The Mayor of London, Sadiq Khan, said: “This new business-led partnership provides a fantastic opportunity to ensure growth funding is invested in a way which makes a real difference to London’s businesses.

“Local Enterprise Partnerships, which bring together local government and businesses, play a key role in supporting economic growth and job creation at a local level.

open for business?
real difference?

I did a job for another LEP in December which changed its name to D2N2 with the stoopid strapline "the most inspirational postcode in the UK". D2N2 is NOT a postcode you utter clowns, let alone an "inspirational" one 

[Steve]

Daft ain't it.  Government departments do it regularly as if they think they're fooling anyone but themselves with idiot tinkering.  Perhaps no one told them the likes of Guinness have kept the same brand name for centuries because that build customer confidence.

So how about we rebrand the VP and show them how to do it proper like

How about The P3.  The Pissed, Problemed and Procrastinating

    

[Barman]

Daft ain't it.  Government departments do it regularly as if they think they're fooling anyone but themselves with idiot tinkering.  Perhaps no one told them the likes of Guinness have kept the same brand name for centuries because that build customer confidence.

So how about we rebrand the VP and show them how to do it proper like

How about The P3.  The Pissed, Problemed and Procrastinating

    

 

[apc2010]

We could rebrand Nick..........

[Steve]

We could rebrand Nick..........

for real?